FTC publishes advertised-price guidance for auto dealers

Revision 1 · Consumer protection · United States · Record prepared

Prepared through Iliyn’s AI-assisted editorial workflow. Source statements are not independent audits of underlying events.

FTC staff published FAQs explaining vehicle price transparency under the FTC Act.

What the record says

The agency says an advertised vehicle price must be a price any consumer can pay, excluding only government-required charges; its FAQs address fees, rebates, negotiations and optional items.

Attribution: Federal Trade Commission. Supporting location: Opening paragraph and FAQ topic list. Source details.

Practical next step

Read the linked FAQs before comparing advertised prices or assessing dealer advertising.

Limits and what is not established

This summarizes FTC staff guidance, not a finding against a particular dealer or a newly enacted law. An individual transaction may require additional legal and factual review.

Sources checked October 7, 2026. This record reflects the information reviewed then; later notices may change instructions or arrangements.

Original sources

Federal Trade Commission: original information

Corrections and history

Read correction history

Analytics is off unless you choose to accept. Privacy and contact