FTC orders nine companies to provide personalized pricing and pay data
A new FTC study seeks information about whether personal data shapes consumer prices and gig-worker compensation. The orders are information requests, not findings of wrongdoing.
What the record says
The Federal Trade Commission announced October 28 that it ordered nine companies to provide information for a study of personalized prices and compensation.
The recipients are Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart. The agency wants information on the data, tools and procedures used to set prices and, where applicable, gig-worker pay.
Recipients have 45 days after receiving their orders to respond. The FTC says its Section 6(b) study authority allows inquiries without a specific law-enforcement purpose. The announcement establishes no violation by a recipient.
Source details and supporting locations.
Practical next step
Read the FTC announcement for the scope of the inquiry.
Limits and what is not established
This is an information-gathering study; it does not prove that a particular company illegally personalized prices or wages.
Sources checked November 1, 2026. Later notices may change instructions or arrangements.
Original sources
Federal Trade Commission: original information