FTC warns of misleading health-insurance offers ahead of enrollment
The FTC warns that sponsored search results and government-look-alike websites can mislead people shopping for health coverage.
What the record says
The FTC’s enrollment alert warns that scammers and dishonest businesses can buy prominent search advertisements and imitate government web addresses or logos.
Its guidance directs people to Medicare.gov or 800-633-4227 for Medicare, and HealthCare.gov or 800-318-2596 for Marketplace coverage information. It also identifies SHIP and Senior Medicare Patrol as Medicare-help resources.
Practical next step
Go directly to the verified government address and examine Ad or Sponsored labels rather than trusting search placement. Use the FTC notice’s reporting links if you suspect fraud.
Limits and what is not established
An advertisement is not inherently a scam, and this report does not accuse an identified seller. Medicare and Marketplace enrollment rules are different; the alert does not establish eligibility or recommend an individual plan.
Source checked October 6, 2026. This record reflects the information reviewed then; later notices may change arrangements or instructions.
Original source
Read Federal Trade Commission’s original information